Designed the end-to-end UX and UI for eatbigfish’s website, translating their positioning as “the strategic consultancy that helps ambitious Challengers to grow” into a clear, confident narrative and a simple IA. The experience is built to quickly communicate the problem space (misalignment and lack of strategic direction) and their “Challenger Mindset” solution, while also supporting a scalable publishing hub for their ongoing research and content (“Latest thinking” / The Challenger Project).